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Importance: Low
Error «Short Title» Description
Indicates compliant pages that have less than 10 characters (by default) in the <title> tag. Take into account that you can change the default value on the 'Restrictions' tab of crawling settings.
The Importance of the Problem
A title tag is an essential element of search engine optimization, and its content is often used in the headline of a search result.
If the title is short, search engines find it more difficult to understand the essence of a page and evaluate its relevance to the target keywords. In this case, a search engine might also create its own title for a search result which may be inappropriate and unattractive to users. As a result, the site may lose search traffic.
Usually, short titles are displayed on pages when they are not optimized yet, and the title content is generated automatically using low-quality templates.
How to Fix Error
Create a unique (within the site) title tag for each page which will concisely describe its content and contain target keywords. It should be brief and informative: the optimal length is from 40 to 70 characters, maximum is up to 140 characters.
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