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Importance: Low
Error «Short Description» Description
Indicates compliant pages that have less than 50 characters (by default) in the <meta name="description" /> tag. Take into account that you can change the default value on the 'Restrictions' tab of crawling settings.
The Importance of the Problem
A meta description tag is an essential element of search engine optimization. Its content is often used as the description of a search result, so users could understand the essence of a page better.
If page description is short, search engines may change it themselves according to the page text, and it might be inappropriate and unattractive for users. As a result, the site may lose search traffic.
Short descriptions mostly appear when pages aren't optimized yet and the <meta name="description" /> texts are generated automatically using low-quality templates.
How to Fix Error
Create a unique (within the site) description for each page which will concisely describe its content, contain target keywords, and induce users to visit the site. It should be brief and informative: the optimal length is from 100 to 160 characters.
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