|
Importance: Medium
Error «Redirect Chain» Description
Indicates URLs that redirect more than 1 time.
The Importance of the Problem
Redirect chain occurs when several URLs alternately redirect the user. For example, the chain with two redirects looks like this: URL 1 → URL 2 → URL 3.
Long redirect chains cause slower page load (especially on mobile devices with lower Internet speed), that's why users may consider the site low-quality and leave it.
Also, long redirect chains make it difficult for search engines to crawl the site and add pages to the search index. If the chain contains more than 5 redirects, then the Google bot does not crawl the final URL at all. As a result, the site can get low positions in search and lose search traffic.
How to Fix Error
Delete internal links to redirects or replace them with links to available addresses.
Then, set up redirection straight to the final URL without chains: for example, instead of the chain URL 1 → URL 2 → URL 3, set a straight redirection URL 1 → URL 3 and URL 2 → URL 3. The 'Redirect chains' special report will show all such chains: just press 'Export' in the program menu → 'Issue reports' → 'Redirect Chains'.
|
