Importance: Medium
Error «301 Redirect (Moved Permanently)» Description
Indicates URLs that return a permanently 301 redirection status code.
The Importance of the Problem
Links to URLs with 301 redirects badly affect user experience because they increase the page load time (especially on mobile devices with lower Internet speed). Moreover, if users frequently land on unexpected URLs, they may consider the website low-quality and leave it.
Big sites may particularly suffer from redirects: search robots might waste crawling resources on extra transitions and there will be nothing left for important pages. As a result, many important pages may not get into the search index, and the site will lose traffic.
How to Fix Error
Delete internal links to 301 redirects from your site or replace them with links to available pages.
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