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Importance: Medium
Error «Multiple Titles» Description
Indicates compliant pages with more than one <title> tag in the <head> HTML section.
The Importance of the Problem
A title tag is an essential element of search engine optimization, and its content is often used in the headline of a search result.
Multiple title tags usually occur on a page due to mistakes in website settings. Since search robots use only one title, the one they choose might be unoptimized and irrelevant to the page. As a result, the site may lose search traffic.
How to Fix Error
Change website settings so only one <title> tag is displayed in the <head> section of a page.
Create a unique (within the site) title tag for each page which will concisely describe its content and contain target keywords. It should be brief and informative: the optimal length is from 40 to 70 characters, maximum is up to 140 characters.
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