Importance: High
Error «Missing or Empty Title» Description
Indicates all compliant pages without the <title> tag or with an empty one.
The Importance of the Problem
A title tag is an essential element of search engine optimization, and its content is often used in the headline of a search result.
If the title tag is empty or missing, search engines find it more difficult to understand the essence of a page and evaluate its relevance to the target keywords. In this case, a search engine might also create its own title for a search result which may be inappropriate and unattractive to users. As a result, the site may lose search traffic.
How to Fix Error
If there is no <title> tag in the source code of a page, check the website settings and enable adding of this tag on website pages.
Create a unique (within the site) title for each page which will concisely describe its content and contain target keywords. It should be brief and informative: the optimal length is from 40 to 70 characters, maximum is up to 140 characters.
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