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Importance: High
Error «Max Redirections» Description
Indicates addresses of the pages that redirect more than 4 times (by default). Note that you can change the default value on the 'Restrictions' tab of crawling settings.
The Importance of the Problem
Redirect chain occurs when several URLs alternately redirect the user. For example, the chain with two redirects looks like this: URL 1 → URL 2 → URL 3.
Long redirect chains cause slower page loading, that's why users may consider the site low-quality and leave it.
Also, long redirect chains make it difficult for search robots to crawl the site which may cause issues with adding pages to the search index. If the chain contains more than 5 redirects, Googlebot does not crawl the final URL at all. As a result, the site might get low rankings and lose search traffic.
How to Fix Error
Delete internal links to redirects or replace them with links to available addresses.
Then, set up redirection straight to the final URL without chains: for example, instead of the chain URL 1 → URL 2 → URL 3, set a straight redirection URL 1 → URL 3 and URL 2 → URL 3. The 'Redirect chains' special report will show all such chains: just press 'Export' in the program menu → 'Issue reports' → 'Redirect Chains'.
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