Importance: Low
Error «Emojis or Special Characters in Title» Description
Indicates pages with the emoji symbols or other special characters in <title> that can attract users attention.
The Importance of the Problem
A title tag is an essential element of search engine optimization, and its content is often used in the headline of a search result.
Graphic Unicode characters and emoji do not affect the positions in SERP, but they may impact the page's clickthrough rate in the search results. These symbols are displayed in various browsers and devices in different ways, and search engines may not show some of them in search results.
If used excessively or displayed incorrectly, graphic characters may decrease the page's clickthrough rate in SERP which respectively affects the traffic.
How to Fix Error
Make sure that graphic characters in the <title> tag are appropriate, complement the text well, and are correctly displayed in priority browsers and devices.
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