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Importance: High
Error «Duplicate Titles» Description
Indicates all compliant pages with duplicate <title> tag content. URLs in this report are grouped by the 'Title' parameter.
The Importance of the Problem
A title tag is an essential element of search engine optimization, and its content is often used in the headline of a search result. Title tags of different pages are duplicate if their content is identical. It usually happens when pages are not optimized yet, and title tag content is generated automatically using low-quality templates.
If the title tag of many pages is identical, search engines find it difficult to decide which page among duplicates to show in search results. When pages containing duplicate title tags are shown next to each other in search results, a user will struggle differentiating pages with identical titles and deciding which one to visit. That's why pages with duplicate title tags might compete with each other for search rankings or even not be shown in search results for important keywords at all.
If the title tag is duplicate and not relevant to the page content, a search engine might also create its own title for a search result which may be unattractive to users. As a result, the site may lose search traffic.
How to Fix Error
Create a unique (within the site) title tag for each page which will concisely describe its content and contain target keywords. It should be brief and informative: the optimal length is from 40 to 70 characters, maximum is up to 140 characters.
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