Importance: High
Error «Duplicate H1» Description
Indicates all compliant pages with duplicate <h1> heading tags content. URLs in this report are grouped by the 'H1 Content' parameter.
The Importance of the Problem
An H1 heading is an important element of search engine optimization. It helps users understand the contents of a page while visiting the site.
H1 tags of different pages are duplicate if their content is identical. It usually happens when pages are not optimized yet, and H1 headings are generated automatically using low-quality templates.
If the H1 heading is duplicate, it may not fully reveal the essence of a page. In this case, users and search engines may consider the site low-quality. As a result, it may lose search traffic.
How to Fix Error
Create a unique (within the site) H1 for each page which will concisely describe its content and contain target keywords. It should be brief and informative: the optimal length is from 3 to 7 words.
It's also recommended to have only one H1 on a page, not duplicating contents of the <title> tag.
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