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Importance: High
Error «Duplicate Descriptions» Description
Indicates all compliant pages with duplicate <meta name="description" /> tag content. URLs in this report are grouped by the 'Description' parameter.
The Importance of the Problem
A meta description tag is an essential element of search engine optimization. Its content is often used as the description of a search result, so users could understand the essence of a page better.
Meta description tags of different pages are duplicate if their content is identical. It usually happens when pages are not optimized yet, and meta description content is generated automatically using low-quality templates.
When pages containing duplicate meta descriptions are shown next to each other in search results, a user will find it difficult to differentiate pages with identical descriptions. Furthermore, if the description is duplicate and does not correspond to the search query for a current page, search engines may change it themselves according to the page text, and it might be inappropriate and unattractive for users.
This may negatively affect click-through rate of the page in search, thus its traffic.
How to Fix Error
Create a unique (within the site) description for each page which will concisely describe its content, contain target keywords, and induce users to visit the site. It should be brief and informative: the optimal length is from 100 to 160 characters.
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