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Importance: High
Error «Broken Redirect» Description
Indicates addresses of the pages that redirect to unavailable URLs (e.g. due to a connection failure, timeout, etc.) or URLs returning 4xx and higher HTTP status codes.
The Importance of the Problem
Broken redirect is equivalent to a broken link. It leads to URLs unavailable for users and search engines (e.g. they were deleted, the server cannot process the request, etc.).
Landing on such addresses, users see an error page instead of desired content, that's why they may consider the site low-quality and leave it.
When the site has lots of links to broken pages, search engines may also consider it low-quality and decrease its rankings in search results. Additionally, search robots waste crawling resources on broken pages, that's why important pages may lack them and not get into the search index. As a result, the site may lose search traffic.
How to Fix Error
Delete internal links to redirects from your site or replace them with links to available pages.
After that, recheck settings of every redirect. There might be mistakes in the final redirect URL, which is why it's unavailable. If the redirect is set correctly, the final URL could be deleted. In this case, fix an unavailable address or set the 200 OK status code for it.
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