Importance: High
Error «Missing Internal Links» Description
Indicates HTML pages that have incoming links, but do not contain internal outgoing links.
The Importance of the Problem
Internal linking is the most efficient method to show search engines a relative importance of website pages (link weight). If the page has no outgoing links, it cannot pass link weight to other website pages. This issue mostly happens when pages are not optimized yet and are generated using low-quality templates.
As a result, due to such 'dead end' pages useful ones may get less link weight, lower rankings, and therefore less traffic.
How to Fix Error
Add internal outgoing links to all key pages of your site.
It's important to make sure that these HTML documents are complete content pages. Delete all incomplete pages or the ones created by mistake (use the 404 or 410 status codes) and all incoming links pointing to them.
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