Importance: High
Error «Hreflang: Incorrect Language Codes» Description
Indicates HTML pages or PDF files containing links in the <link rel="alternate" /> tag or HTTP response header 'Link: rel="alternate"' with hreflang language code non-compliant with ISO 639-1, ISO 3166-1 Alpha 2 and ISO 15924.
The Importance of the Problem
Hreflang instruction allows you to point the search engines to the localized versions of your pages. It is one of the signals for local ranking in the search results.
Search engines will not process a language code instruction (specifying language and region) non-compliant with standards. It may lead to low search results rankings and traffic loss.
How to Fix Error
Apply language code (it can specify language and region) according to ISO 639-1, ISO 3166-1 Alpha 2, and ISO 15924 standards to the pages with this issue.
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