Importance: High
Error «Hreflang: Inconsistent Language Code in Confirmation Links» Description
Indicates HTML pages or PDF files with the language code ('Hreflang language code' parameter) that is not consistent with the language code of incoming hreflang links. Note that to detect this issue you have to enable crawling of Hreflang on the 'Advanced' tab of crawling settings.
The Importance of the Problem
Hreflang instruction allows you to point the search engines to the localized versions of your pages. It is one of the signals for local ranking in the search results.
If page A points to page B, the second one should contain a confirmation link to the first. At the same time, language code in the confirmation link should correspond with the language code of page A. If language codes of the page and its confirmation links are not the same, a search engine may ignore such instructions. It may lead to low search results rankings and traffic loss.
How to Fix Error
Fix incoming links with hreflang instruction in which language code is inconsistent with the language code of the target page.
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