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Reddit, Quora & Medium
We ran a 90-day test turning one client's blog content into Reddit posts, Quora answers, and Medium articles.
The results: 285% increase in brand searches. 340% spike in direct traffic. 156% more organic traffic.
Here's exactly how we did it:
Most companies write a blog post and call it done. That's leaving 90% of the value on the table.
We took existing content and systematically repurposed it across platforms where their audience actually hangs out.
1. Reddit Strategy
Reddit drives massive referral traffic when done right. But most brands spam it and get banned.
Our approach:
- Found 8 subreddits where the target audience actively asks questions
- Pulled real questions from those communities
- Turned existing blog content into helpful Reddit answers
- Added value first, mentioned the brand second
No self-promotion. Just genuinely helpful responses that happened to reference our client's content.
2. Quora Strategy
Quora gets 300+ million monthly visitors. Questions rank on Google for years.
We identified high-traffic questions in the client's niche and crafted detailed answers using repurposed blog content.
Each answer included direct response to the question, supporting data from the original content, and link back to the full resource.
These answers became evergreen traffic sources.
3. Medium Strategy
Medium articles get indexed fast and rank well.
We took core sections from the client's best blog posts and reformatted them as standalone Medium articles.
Key tactic: We targeted slightly different angles of the same topic to avoid cannibalization.
Each piece linked back to the original resource for "more details."
The Results (90 Days):
- Brand searches: +285% (from 50/month to 192/month)
- Direct traffic: +340% (from 120 visits to 528 visits)
- Organic traffic: +156%
- Referral traffic: +420%
And this was all from content that already existed. Zero new content creation. Just smart distribution.
Why This Works:
When people see your brand mentioned across Reddit, Quora, and Medium answering real questions, you stop being "just another company" and become a recognized authority.
Those brand searches? People Googling your company name after seeing you help someone on Reddit.
That direct traffic? People typing your URL directly because they trust you.
Action Steps:
- Find 5 to 10 of your best performing blog posts (check Google Analytics)
- Identify where your audience hangs out (Reddit, Quora, Medium)
- Pull real questions from those platforms
- Repurpose your content to answer those questions
- Post consistently (we did 2 to 3 posts per platform per week)
Don't just copy paste your blog post. Reframe it to answer the specific question. Add context for that platform's audience. Mention your brand naturally. Let the value speak first.
Track brand search volume, referral traffic from each platform, direct traffic trends, and time on site.
Instagram & YouTube
Instagram processes 6.5 billion searches daily. YouTube handles 3.5 billion.
If you're only optimizing for Google in 2026, you're missing 80% of the discovery moments that actually matter.
Here's how to fix it:
1. Match your platform to search behavior
People search on Instagram and YouTube daily. Facebook and TikTok weekly. LinkedIn monthly.
B2C brands should prioritize Instagram and YouTube. B2B brands focus on LinkedIn and YouTube (but expect slower momentum).
2. Write how people actually search
People don't type "dry skin tips" anymore.
They type: "How do I fix my dry skin in winter?"
Full questions. Full context. Full intent.
Your captions need to match that language or the algorithm can't surface you.
3. Structure content for algorithms to read
Platforms skim your content like humans skim webpages.
Use clear headlines, section breaks, on-screen text, and subtitles.
If the algorithm can't extract meaning in 3 seconds, your content won't rank.
4. Keep users on-platform
Instagram boosts posts with native checkout. TikTok prioritizes TikTok Shop purchases.
YouTube rewards product tagging.
Stop sending people off-platform with "link in bio." Use native features instead.
When users buy without leaving the app, your reach increases. When you send them away, it drops.
5. Track what actually matters
Check "reach from search" in your analytics. If it's under 10%, you're not optimized.
Watch saves and shares (signals of lasting value). Monitor brand mentions in ChatGPT and Perplexity (they cite social content, not just Google).
6. Find real search opportunities
Use Answer the Public to see what people actually type into Instagram, YouTube, TikTok, and Google.
Create content around those exact questions.
Author: «Matt Diggity»
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